GS Yuasa powers forward with bold new campaign – Powering what matters

The new campaign builds on GS Yuasa’s reputation for powering everyday life, from the ordinary to the extraordinary. From car batteries and motorcycles to telecom towers, emergency systems and even the International Space Station – GS Yuasa powers what matters. 

At the heart of the campaign is a high-end, emotionally driven advert, centred on a young boy and his father as they journey through a world filled with GS Yuasa-powered technology. Each scene highlights real-world battery applications, with on-screen product callouts reinforcing GS Yuasa’s unparalleled product range and technical relevance. 

The advert is supported by a suite of short-form video vignettes, sector-specific visuals, high-impact print and digital assets, and an interactive landing page. The creative direction introduces a new brand device: a bold orange power icon, visually linked to the GS Yuasa logo, which features prominently across all materials to boost campaign recall. 

To make the campaign even more interactive, GS Yuasa has launched a fun new online game! Players can compete for high scores at www.poweringwhatmatters.com and be in with a chance to win fantastic prizes. 

James Douglas, European Group Marketing Manager at GS Yuasa Battery Europe Ltd, commented: “This isn’t just another brand advert – it’s a campaign that reflects who we are, what we stand for, and how GS Yuasa powers people’s lives. Whether it’s through an alarm system, a caravan, or a forklift truck, our batteries enable progress, security and mobility.“ 

The campaign is running across all core European markets – including the UK, France, Germany, Italy, Portugal, Spain, Sweden, Finland and Norway – with central coordination and paid campaign delivery through digital, Meta, and YouTube platforms. 

A showcase of GS Yuasa’s marketing strength 

This campaign also serves as a showcase for GS Yuasa’s continuing marketing strength and industry presence. Powering what matters reinforces the brand’s position as a sector leader in both product and promotion. With a high-impact social media and advertising campaign, including Google, YouTube and a range of video streaming, interactive customer content, branded email communications and POS materials. 

The campaign highlights how GS Yuasa works across multiple industries, from automotive and motorcycle to renewables, security, UPS and industrial applications. 

It also reflects the brand’s global footprint, with batteries that power everything from the Shinkai deep-sea submarine and Boeing 787 Dreamliner to essential backup systems and even the International Space Station.